The pandemic has meant that films are getting pushed. Fans of Thalapathy Vijay were eagerly waiting for Master in the cinema halls this April. However, the film has been postponed. Now, producer Xavier Britto has confirmed that Master won’t release on an any OTT platform at all. He said that it was a big budget movie and releasing it on OTT was not a financially sound decision. Xavier Britto told Vikatan, “Vijay is very clear about it. He wants Master to release only when theaters reopen. It could be this Diwali or next Pongal.” Of late, we saw few small and medium budget movies releasing on OTT like Karthik Subbaraj’s Penguin.
Thalapathy Vijay’s Master was supposed to come on screens in April but got delayed due to the COVID-19 pandemic. It seems makers of all big-budget films are willing to wait and release when the halls reopen for the public. Trade experts have said that biggies can recover only upto 30 per cent of their investment through OTT platforms. Exhibitors, distributors and hall owners are banking on big stars to bring back the crowds to the movies when the situation finally settles down. In Bollywood, Rohit Shetty’s Sooryavanshi might also release in the later part of the year. In May, actress Malavika Mohanan told Indian Express, “I don’t know. I don’t think I am in a place to say anything because it is the producer’s call. Right now, we all are waiting for the pandemic to ease out a bit before deciding on the movie’s release.”
Master is being directed by Lokesh Kanagaraj who has made successful films like Managaram and Kaithi. The highlight of the film is the presence of Vijay Sethupathi as the main villain. First time the two Vijay’s are coming together. The film also has Malavika Mohanan, Arjun Das, Andrea Jeremiah and Shanthanu Bhagyaraj.